Project Name — by Meg Fear
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Hatha

Surface Design 2024 MMartan

An autumn/winter capsule collection for MMartan, drawing on Indian block print traditions to create a richly patterned bedding set for digital printing.

Overview

Developed as a capsule collection for mmartan's autumn/winter season, this bedding set translates the visual vocabulary of Indian block printing into digitally printed textiles. The collection comprises a comforter, quilt cover, bedsheet, and pillowcase,  each carrying variations of the same hand-crafted floral motif across different colorways and grounds.

Category Surface Design
Year 2021
Client mmartan
Medium Digital
Application Bedding
Project Name — overview pillowcase
Project Name — mockup 01 product
Project Name — mockup 02 bedsheet set

he visual language was built around the aesthetic of Indian block print.

Large-scale floral motifs with trailing vines and jagged leaf work reference the dense, rhythmic quality of traditional Indian printed textiles. The pattern was developed across multiple colorway:  a warm terracotta on cream, a bold red and teal, and a tonal red-on-red — each giving the same motif a distinct character.

A linen-texture overlay adds tactility to the surface, reinforcing the handmade quality the design evokes.

From motif to multi-piece bedding set.

The pattern was developed digitally, with close attention to the visual weight and imperfection characteristic of block printing. Artwork was adapted across four pieces and multiple colorways, then prepared for digital printing production.

Process — sketch comforter
Process — studies comforter
Process — sketch quilt cover
Process — studies quilt cover

Let's work
together.

Available for international projects in surface design,
illustration, and selected visual design.