Project Name — by Meg Fear
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Floral Patterns

Surface Design 2024 iCertain Studio

A selection of floral surface designs created for iCertain Studio between 2017 and 2018, developed across multiple collections for the Brazilian fashion market.

Overview

This selection brings together floral patterns developed as freelance work for iCertain Studio, a design studio supplying print-ready artwork to Brazilian fashion brands. Each pattern belongs to a different collection, spanning a range of mood:  from dense, jewel-toned botanicals on black grounds to airy watercolor scatters on pale backgrounds.

Category Surface Design
Year 2017–2018
Client iCertain Studio
Medium Watercolor · Gouache · Digital
Application Fashion textiles
Project Name — overview
Project Name — mockup 01
Project Name — mockup 02

The visual language shifts across collections, but a consistent hand runs through each.

The patterns move between techniques and registers: some built from watercolor and gouache illustrations, others developed digitally to simulate painterly qualities. Motifs range from large-scale peonies and proteas with a botanical illustration sensibility, to loose wildflower sprays and orchid studies with a lighter, more spontaneous feel.

The range reflects deliberate versatility: each collection responding to a different seasonal or commercial brief.

From painted studies to repeat-ready artwork.

Illustrations were created in watercolor and gouache, or developed digitally, then adapted into seamless repeats and prepared as print-ready files for fashion textile production.

Process — sketch
Process — studies
Process — sketch
Process — studies
Process — sketch
Process — studies

Let's work
together.

Available for international projects in surface design,
illustration, and selected visual design.