Project Name — by Meg Fear
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Veranil Campestre

Surface Design 2024 iCertain Studio

A four-pattern collection developed for iCertain Studio, translating the richness of embroidery into digitally printed fashion textiles.

Overview

This collection was developed as a freelance project for iCertain Studio, a São Paulo-based design studio supplying patterns to the Brazilian fashion market. The brief called for a summer collection built around floral motifs.
Each pattern digitally crafted to simulate the texture, stitch direction, and depth of hand embroidery.

Category Surface Design
Year 2017
Client iCertain Studio
Medium Digital · Hand-painted
Application Fashion textiles
Project Name — overview
Project Name — mockup 01 <
Project Name — mockup 02

The visual language was built around embroidery as surface illusion.

Four patterns make up the collection, ranging from a dark, structured border print with folk-inspired symmetry to a loose, light wildflower scatter on an off-white ground. The colorways move between two register:   deep black backgrounds that heighten the jewel-toned florals, and lighter grounds that give the motifs an airy, seasonal quality.

The embroidery simulation was achieved entirely digitally, with careful attention to stitch texture and thread shading to make each motif read as tactile.

From stitch reference to repeating pattern.

Each motif was built digitally, studying embroidery techniques to replicate the visual weight and texture of thread on fabric. Patterns were developed in repeat and delivered as print-ready artwork for the fashion market.

Let's work
together.

Available for international projects in surface design,
illustration, and selected visual design.